May 23, 2025

Global Customer Marketing Associate Director

About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Job Description

We are looking for the next Global Shopper & Customer Marketing Associate Director to join our team at Barilla's Amsterdam HQ. This role is pivotal in delivering shopper- and customer-centric strategies that drive engagement and business results. The position includes managing one team member and reports directly to the Global Customer & Shopper Marketing Director.

Job Purpose

Champion superior customer collaboration by leveraging global assets to position Barilla as a thought leader in shopper and customer marketing.
Align brand and category strategy with shopper insights to build compelling joint business plans with key customers.
Lead strategic initiatives related to customer management, including Retail Media and Second Party Data, through the development of methodologies, tools, and ongoing support frameworks.

Key Accountabilities

Digital Platform Management: Lead the development, adoption, and training of tools such as In Store Fundamentals (ISF 2.0), in partnership with IT, NTT, and EY.
Sales Force Automation (SFA): Support global implementation and optimization of the Kantar-powered SFA tool to enhance field execution.
Capability Building: Contribute to the creation and evolution of the international Sales & Trade job family through BSmart training programs and global webinars.
Global Project Coordination: Drive and coordinate customer-related global initiatives (e.g., Retail Media, Second Party Data, and Win-Win Partnerships).
Knowledge Sharing: Develop and distribute best practices and guidelines that facilitate the transition from global strategy to local market execution.

Desired Skills And Background

Master’s degree in Marketing, Economics, Sales, Business, or a related field
10+ years of international experience across marketing, trade, sales, and shopper roles
Strong leadership with experience managing multiple stakeholders and demonstrating resilience in complex environments
Data-driven mindset with proven analytical capabilities
Excellent communication and storytelling skills
Demonstrated ability to work collaboratively across teams and functions
Strong organizational and prioritization skills, especially in managing cross-functional projects
Fluent in English

We Offer

A central location in the heart of Amsterdam with excellent access to public transportation
Hybrid working modelOpportunity to grow professionally through international projects
A dynamic, inclusive team culture with flat hierarchies and a collaborative spirit
We offer hybrid working as a mix of remotely and from the office
Regular team lunches and a beautiful Cantine
International careers
L&D smart working with option to buy products
Opportunity to grow professionally through involvement in impactful international projects
A dynamic and inclusive team culture, underpinned by flat hierarchies and collaborative spirit

Additional Information

Permanent contract
Expected start date: July 2025

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.

Trade Marketing & Sales

Netherlands

Amsterdam

Permanent

Barilla Group

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Global Customer Marketing Associate Director